From Period Pop-Up Shops to Car Dealership Cafes

By: Rebecca Byers - Jul 3, 2016
From pop singer-curated merch pop-ups to celebratory Italian-themed beer events in London, the top June 2016 pop-ups highlight a number of events held around the world that serve as engaging brand activation opportunities.

Inspired by a student's Tumblr post, the Period Pop-Up Shop by Kotex is an exciting new campaign from the Kimberly-Clark brand. Kicking off in May in New York City, the pop-up show was organized by Detroit-based agency Organic, who spotted the original Tumblr post and decided to make a student's concept of a period-centered pop-up a reality. The campaign will be touring throughout 2016 and is a great example of how such creative brand activations can serve as both an opportunity for face-to-face interactions with consumers and to make a impact online with coverage of the event.