To share some of its passion and culture with the people of London, Italian beer brand House of Peroni launched a themed pop-up called 'Amare L'Italia.'
For the opening night of the pop-up, VIP guests were transported to the space via gondola to ensure that they arrived in style to London's Proud East venue. Inside the space, which is now open to the public, people are treated to designs inspired by art philosopher Lucio Fontana and the family behind the fashion house Missoni. At the pop-up, there are a number of activities and events to partake in, including everything from mixology classes to private dining experiences.
Just for the branded pop-up event, mixologist Simone Caporale created an assortment of Peroni Nastro Azzurro-infused drinks for guests to enjoy when they are in need of refreshment.
Stats for Celebratory Italian Pop-Ups
Trending: This Week & Buzzing
Research: 159 clicks in 3 d
Interest: 1.8 minutes
Concept: House Of Peroni
Related: 81 examples / 62 photos
Segment: Neutral, 18-55
Comparison Set: 30 similar articles, including: italian icon exhibits, dark rebellious editorials, and structured feminine fashions.
Celebratory Italian Pop-Ups
More Stats +/-
Dark Rebellious Editorials
Italian Icon Exhibits
Structured Feminine Fashions
Wine-Dispensing Bar Taps
Romantic Roman Installations