The Gucci Pop-Up Brings High-End Clothing to Korean Consumers

By: Katherine Pendrill - May 13, 2016
References: & fashionweek
This past winter, Gucci decided to bring its high-end clothing to Korean consumers by opening a pop-up shop in Seoul's luxurious Cheongdam-dong shopping district. As one of the fastest-growing markets in Asia, South Korea has become a hub for many luxury fashion brands. Now Gucci has followed in the footsteps of brands like Chanel and Christian Dior by bringing its own collections to Seoul.

The Gucci pop-up was housed inside a fashion boutique called Boon the Shop in Seoul's Cheongdam-dong district. The inside of the shop featured floral walls, velvet partitions and mannequins decorated with the brand's Herbarium pattern. In addition to the luxurious decor, the shop also featured high-end clothing from the brand's fall and winter collections.

The success of the initial pop-up has already led the brand to open up a second boutique inside the Shinsegae department store, thereby demonstrating the growing demand for luxury fashion in South Korea.