This Tokyo Pop-Up is Offering "Fast Food Supplements" for Free

By: Rebecca Byers - May 19, 2016
A creative Tokyo pop-up shop is offering consumers free "fast food supplements" in a curious laboratory-inspired space. The futuristic Fast Food Aid pop-up was designed by creative director Ikkyu and Junya Sato of design studio Kaibutsu, who are also based in Tokyo. Included in the perfectly curated, brightly lit shelves are a number of pill bottles that claim to provide the nutrients not included in favorite fast food dishes such as ramen and a hamburger.

The experience of the pop-up is decidedly clinical, with the designers describing their end goal as feeling "like an antiseptic room." The clever fast food supplements pop-up was initially supposed to be a limited campaign, but given the success, the pop-up plans to re-open more permanently soon.