U by Kotex Was Inspired to Open the Period Shop from a Tumblr Post

By: Rebecca Byers - May 13, 2016
References: adage
The Period Shop is a pop-up shop concept to be hosted in New York City by U by Kotex. The inventive campaign was inspired by a student's Tumblr post, which caught the brand's attention. In the Tumblr post, a student named Sarah questioned why there were dedicated retail concepts for everything else, except something that roughly half of the world's population does or has experienced.

The Period Shop will be open in New York City between May 13 and 15, 2016, and is entirely dedicated to "all things period," which will include Bon Bon Bon chocolates from Detroit and Brooklyn Bell ice cream. Guests will also have a chance to create a custom tampon pillow.

The Period Shop was designed for the Kimberly-Clark brand by Detroit-based digital agency Organic, who spotted the original Tumblr post. The NYC Period Shop pop-up will kick off the multi-year campaign at 5th Avenue and 18th Street.