Lipton's 'Flavor Break' Tour Provides Relief from Workday Stresses

By: Laura McQuarrie - May 10, 2016
References: liptontea & eventmagazine
Across the United States, Lipton is launching an experiential office break tour in order to provide employees relief from mid-day slumps.

Over the summer months, The Lipton Sparkling Flavor Lounge will visit major cities like NYC, Miami and Austin, providing adults with the chance to re-energize in inventive ways, with an emphasis on light physical activities. The #FlavorBreak lounge includes playful spaces that include a ball pit and slide, a silent disco, as well as places to get a back massage.

Across multiple industries, marketers are now creating many fun activations like this that appeal to the inner child in an adult. On this same theme, Liption previously created a 100-meter urban water slide, which also creates ties between its drink products and refreshment.