Spindrift Debuts Greetings from Paradise for Hot New Yorkers
Grace Mahas — August 3, 2023 — Marketing
References: drinkspindrift
Spindrift, the award-winning sparkling water brand known for using real squeezed fruit, is hosting "Greetings from Paradise," a one-day pop-up oasis in Soho, NYC on August 17. Commuters can experience vacation vibes and sample Spindrift's Pineapple and Mango-Orange flavors.
The event will also unveil Spindrift's new tea line - Mint Green Tea and Mango Black tea, with low calories and no added sugar. Attendees can send personalized postcards and enter to win Spindrift sample fridges and "vacation on demand" prize packs. Lucky guests can enjoy island mocktails at the VIP Tiki Bar. The aim is to give busy New Yorkers a taste of vacation amid the summer heat. According to a Spindrift survey, nearly half their fanbase are city-bound during summer, making "Greetings from Paradise" a much-needed escape.
The event will also unveil Spindrift's new tea line - Mint Green Tea and Mango Black tea, with low calories and no added sugar. Attendees can send personalized postcards and enter to win Spindrift sample fridges and "vacation on demand" prize packs. Lucky guests can enjoy island mocktails at the VIP Tiki Bar. The aim is to give busy New Yorkers a taste of vacation amid the summer heat. According to a Spindrift survey, nearly half their fanbase are city-bound during summer, making "Greetings from Paradise" a much-needed escape.
Trend Themes
1. Real Squeezed Fruit - Using real squeezed fruit in beverages is a growing trend, providing a more natural and authentic flavor experience.
2. Personalized Experiences - Creating personalized experiences, such as sending postcards and offering VIP perks, is becoming a popular trend for brands to engage with consumers.
3. Vacation-inspired Activation - Hosting pop-up oases in urban areas, where people can escape and experience vacation vibes, is a rising trend in the beverage industry.
Industry Implications
1. Beverage - The beverage industry has an opportunity to innovate by incorporating real squeezed fruit into their product offerings.
2. Consumer Goods - Brands in the consumer goods industry can tap into the trend of personalized experiences to enhance customer engagement and loyalty.
3. Hospitality - The hospitality industry can leverage vacation-inspired activations to create unique guest experiences and attract visitors.
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