Granular Zest

Mustard is elevated from classic condiment to a platform for experimentation

Implications - As consumers continue to explore new takes on old condiments for flavor enhancement, many are opting to move away from classic yellow "American" mustard in favor of artisan medleys that experiment with international flavors and varying levels of heat. Consumers embracing this new approach to a classic condiment demonstrates a desire to reposition familiar favorites that may seem to have grown tired.
SCORE: 3.5
This Year and Mild Top 4 Examples: 1,037 Total Clicks Feb 16 - Aug 16
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Consumer Insight Topics: MarketingLifestyleFoodBranding
Cayenne-Spiced Mustards - French's 'Classic Yellow Spicy' is Set to Launch in the UK
SCORE: 4.7
This Year and Warm 462 Clicks Pub: Aug 15, 16
Cayenne-Spiced Mustards
French's 'Classic Yellow Spicy' is Set to Launch in the UK
In an effort to cater to the growing demand for more flavorful condiments, Empire Bespoke Food is launching French’s ‘Classic Yellow Spicy’ flavor in the UK. The new condiment is... [More]
Everything Bagel Mustards - Deli Dirt is an Everything Bagel Mustard Blend by Green Mountain
SCORE: 3.1
Mild 235 Clicks Pub: May 5, 16
Everything Bagel Mustards
Deli Dirt is an Everything Bagel Mustard Blend by Green Mountain
Deli Dirt is an everything bagel mustard blend produced by Green Mountain Mustard. The artisanal blend takes inspiration from the delis of New York City, where everything bagels have a kind of cult-... [More]
Small-Batch Mustard Sampler Packs - This Set from Seattle's Mustard & Co Includes a Garlic Dill
SCORE: 2.7
Untested 255 Clicks Pub: May 17, 16
Small-Batch Mustard Sampler Packs
This Set from Seattle's Mustard & Co Includes a Garlic Dill
This small-batch mustard three-pack from Seattle’s Mustard & Co is a great example of the variety available within the artisan mustard scope. The delicious three-pack includes three... [More]
Tart Mustard Seed Spreads - These Jars of Pickled Mustard Seeds are Handmade by Ft Greene Farms
SCORE: 2.3
Untested 85 Clicks Pub: Feb 10, 16
Tart Mustard Seed Spreads
These Jars of Pickled Mustard Seeds are Handmade by Ft Greene Farms
Described by the brand as “not your mama’s mustard,” this two-pack set of Picked Mustard Seeds hail from Brooklyn, where Ft Greene Farms is based. The unique artisanal brand... [More]
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