Custom Back-to-School

Customizable features are added to school supplies for creative engagement

Implications - Enhancing the back-to-school process, parents are turning to custom-made products to add an interactive element to the school preparation process. Allowing both kids and parents the opportunity to customize everything from shopping lists to school accessories, these products speak to a need for not only more personalized products, but also a way to make experiences like preparing for school more interactive and immersive in nature.
SCORE: 6.2
This Year and Warm Top 5 Examples: 6,542 Total Clicks Jul 15 - May 16
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Activity
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DEMOGRAPHICS
Consumer Insight Topics: ToysYouthLife-Stages
Personalized School Supply Deliveries - This Company Sends Parents Custom School Supply Kits
SCORE: 6.9
This Year and Hot 1,375 Clicks Pub: May 17, 16
Personalized School Supply Deliveries
This Company Sends Parents Custom School Supply Kits
A company called ‘EduKit’ is helping parents skip the annual back-to-school shopping trip by delivering custom, budget-friendly school supply kits directly to their door. EduKit helps... [More]
Customizable Sneaker Kits - LOOP Provides Colorful Laces for Creating Custom Sneakers
SCORE: 6.5
Warm 2,555 Clicks Pub: Jul 4, 15
Customizable Sneaker Kits
LOOP Provides Colorful Laces for Creating Custom Sneakers
The minute you purchase a pair of shoes and put them on, they become your own—but LOOP makes its products feel less off-the-shelf and more like custom sneakers. The LOOP concept was developed by... [More]
Social Shopping List Tools - Target Teams Up With Web Influencers for a Custom Shopping Platform
SCORE: 5.8
Warm 1,354 Clicks Pub: Jul 20, 15
Social Shopping List Tools
Target Teams Up With Web Influencers for a Custom Shopping Platform
American retailer Target recently teamed up with recognized social media influencers for their latest venture, an interactive shopping list tool that can be downloaded on their website. The virtual... [More]
Customizable Sock Kits - The Color-In Socks from Crayola Allow Consumers to Customize Their Hosiery
SCORE: 5.7
This Year and Mild 1,004 Clicks Pub: Feb 26, 16
Customizable Sock Kits
The Color-In Socks from Crayola Allow Consumers to Customize Their Hosiery
Crayola’s new Color-In Socks put a fun DIY twist on a common accessory.Whether you’re looking to add some flair to your wardrobe or simply trying to match your socks to your outfit, this... [More]
Sketchpad Calculators - Perpetual Kid's DIY Calculator Supports Arts and Mathematics
SCORE: 3.4
Untested 254 Clicks Pub: Aug 20, 15
Sketchpad Calculators
Perpetual Kid's DIY Calculator Supports Arts and Mathematics
Kids are often forced to choose between being practical or creative as they age, but the DIY Calculator from Perpetual Kid supports both endeavors. The fun calculator begins as a blank sheet that... [More]
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