Target Teams Up With Web Influencers for a Custom Shopping Platform

By: Jana Pijak - Jul 20, 2015
References: target & moosylvania
American retailer Target recently teamed up with recognized social media influencers for their latest venture, an interactive shopping list tool that can be downloaded on their website. The virtual shopping list is not only incredibly practical but is also fun for fans of online purchases.

Launched just in time for the upcoming Back to School season, this web platform connects a family-focused retailer with social media stars that resonate with a younger generation of consumers in their teens.

Target's "School List Assist" tool is available on the retailer's website and is created with the help of stars like YouTube celebrity EvanTubehd and dancer Maddie Ziegler of Dance Moms and Sia music video fame. Ultimately, Target's partnerships with these popular web influencers helps the retailer gain a better understanding of tween and teen consumers.