Branded Self-Care

Brands pamper in an attempt to be transformative

Implications - As consumers become accustomed to the concept of self-care, many brands are emerging with pampering pop-up concepts and pivoting branding to deliver on the consumer pursuit of self-betterment. In addition to demonstrating the expectations for brands to assist in the individual's striving for self-improvement, this shift highlights the consumer desire for transformative experiences and the role in which brands can play in making those experiences a reality.
SCORE: 7.5
This Year and Hot Top 6 Examples: 44,254 Total Clicks Jun 15 - Jul 16
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DEMOGRAPHICS
Consumer Insight Topics: Pop CultureMarketingHumorCommercials
Floating Fitness Studios - The Nike Crystal Coliseum was a Pop-Up for Training Classes
SCORE: 7
V. Hot 11,157 Clicks Pub: Jun 19, 15
Floating Fitness Studios
The Nike Crystal Coliseum was a Pop-Up for Training Classes
The first Nike Women’s 15k Race in Toronto, Canada was a huge success, due in large part to the construction of the Nike Crystal Coliseum. This special fitness studio was essentially a... [More]
Relaxing Chocolate Bar Pop-Ups - The Dairy Milk Medley Lounge Offers Chocolate and Beauty Treatments
SCORE: 7.5
This Year and V. Hot 4,728 Clicks Pub: May 5, 16
Relaxing Chocolate Bar Pop-Ups
The Dairy Milk Medley Lounge Offers Chocolate and Beauty Treatments
Today Cadbury is opening its highly anticipated Dairy Milk Medley Lounge to give consumers a new way to indulge in its products. Chocolate is often associated with pampering one’s self and now... [More]
Glamorous Beauty Pop-Ups - Benefit Recently Held a 1950s-Inspired Pop-Up Beauty and Cocktail Bar
SCORE: 7
V. Hot 23,581 Clicks Pub: Jul 9, 15
Glamorous Beauty Pop-Ups
Benefit Recently Held a 1950s-Inspired Pop-Up Beauty and Cocktail Bar
Held in March of 2015 in London, the ‘Curls Best Friend’ Benefit beauty pop-up was a pristinely branded, glamorous affair. The multi-level space that played host to the beauty and... [More]
Rejuvenating Holiday Pop-Ups - This RBC Avion Shop Rewards Customers for the Holidays
SCORE: 7.2
Hot 2,735 Clicks Pub: Sep 29, 15
Rejuvenating Holiday Pop-Ups
This RBC Avion Shop Rewards Customers for the Holidays
Every year, RBC rewards its Avion cardholders with a unique holiday experience in selected malls in major markets across Canada. The RBC Avion Holiday Pop-Up Boutique is designed to provide valued... [More]
Beer Brand Massages - Chang Beer's Massage Event Gave Out a 'Massage in a Bottle'
SCORE: 5.6
This Year and Warm 1,736 Clicks Pub: May 23, 16
Beer Brand Massages
Chang Beer's Massage Event Gave Out a 'Massage in a Bottle'
At Westfield Stratford in London, the public was recently invited to experience a massage event from Thailand’s Chang Beer brand. The experiential event gave Londoners the chance to get a... [More]
Realistic Morning Routine Ads - This Organic Valley Ad Shows What Women's Mornings are Really Like
SCORE: 7.1
This Year and Warm 317 Clicks Pub: Jul 25, 16
Realistic Morning Routine Ads
This Organic Valley Ad Shows What Women's Mornings are Really Like
A recent Organic Valley ad for the company’s new Organic Balance breakfast shake reveals what a typical morning is like for most professional women. Poking fun at the way most breakfast food... [More]
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