Specialized Mobility

Bringing connectivity to a larger audience means strategic focus on features

Implications - Putting cell phones and connectivity in the hands of consumers of all income levels is becoming increasingly important, as the Internet has transitioned from a novelty to the main form of communication and education. Cell phone manufacturers are responding by accelerating one key feature per device, boosting affordability by way of strategic development.
SCORE: 6
Warm Top 4 Examples: 5,713 Total Clicks Apr 15 - May 16
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Consumer Insight Topics: TechWorldMobileTravel
Wi-Fi-First Smartphones - This Smartphone Will Use Wi-Fi Hotspots Whenever Possible
SCORE: 7.4
V. Hot 1,895 Clicks Pub: Nov 3, 15
Wi-Fi-First Smartphones
This Smartphone Will Use Wi-Fi Hotspots Whenever Possible
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Intuitive Simple Smartphones - The O Phone Offers Just the Basics for User-Free Attachment
SCORE: 6.6
Hot 2,473 Clicks Pub: Mar 26, 16
Intuitive Simple Smartphones
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SCORE: 6.2
Warm 936 Clicks Pub: Dec 26, 15
Walkie-Talkie Messaging Platforms
The Roger App Allows Voice Calls to Occur Without Using Minutes
The all-new Roger app lets consumers enjoy free walkie-talkie style voice calls between friends, family and loved ones via a Wi-Fi connection. This is ideal for consumers looking to connect with... [More]
Travel-Specific Smartphones - IconQ Q5.5 Allows for Flexible Communication When Other Countries
SCORE: 2
Untested 409 Clicks Pub: Apr 4, 15
Travel-Specific Smartphones
IconQ Q5.5 Allows for Flexible Communication When Other Countries
Travel has never been easier and that’s thanks in large part to technology. Yet the IconQ Q5.5 shows how companies will have to rethink current systems in order to appeal to the contemporary... [More]
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