Krispy Kreme is Remixing Its Original Glazed Donut with a Coffee Flavor
Laura McQuarrie — September 21, 2018 — Lifestyle
References: krispykreme & foodandwine
Just ahead of National Coffee Day this year, Krispy Kreme will be adding to its menu with two new coffee-centric creations—a coffee-glazed donut and a coffee that takes flavor inspiration from the chain's Original Glazed donut.
Those who love the Original Glazed donut from Krispy Kreme will soon have the chance to enjoy it in a new way in the form of the Coffee Glazed Donut, but only for a limited time in celebration of the coffee holiday. The Original Glazed Coffee, however, will become a permanent menu item at Krispy Kreme. As Krispy Kreme Doughnuts' VP of US marketing Alison Holder puts it, "our coffee is going doughnuts, and our doughnuts are going coffee!"
Those who love the Original Glazed donut from Krispy Kreme will soon have the chance to enjoy it in a new way in the form of the Coffee Glazed Donut, but only for a limited time in celebration of the coffee holiday. The Original Glazed Coffee, however, will become a permanent menu item at Krispy Kreme. As Krispy Kreme Doughnuts' VP of US marketing Alison Holder puts it, "our coffee is going doughnuts, and our doughnuts are going coffee!"
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Industry Implications
1. Food and Beverage - Disruptive Innovation Opportunity: Creating unique food and drink combinations to cater to changing consumer preferences.
2. Restaurants - Disruptive Innovation Opportunity: Reinventing traditional menu items with innovative flavor profiles to attract new customers.
3. Coffee and Donut Chains - Disruptive Innovation Opportunity: Introducing limited-time offerings and coffee-inspired menu items to increase customer engagement and drive sales.
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