Editorialized E-Commerce

Fashion brands blur the line between e-commerce and content

Implications - With consumers accustomed to curating images that serve as representations of the self in the age of social media, many fashion brands have begun blurring the line between browsing branded content and the e-commerce shopping experience. Referred to as "content-to-commerce platforms," this progression highlights the desire for experiences to be enhanced with informative, entertaining content that engages the consumers emotionally.
SCORE: 6.3
Warm Top 4 Examples: 7,204 Total Clicks Aug 15 - May 16
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Activity
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DEMOGRAPHICS
Luxe E-Commerce Collaborations - The Gucci x Net-a-Porter Capsule Collection is Summer-Ready
SCORE: 7.6
V. Hot 3,509 Clicks Pub: May 13, 16
Luxe E-Commerce Collaborations
The Gucci x Net-a-Porter Capsule Collection is Summer-Ready
The newly launched Gucci x Net-a-Porter capsule collection celebrates summer and consists of flower-patterned wardrobe staples. The 70s-themed womenswear range consists of flirty clothing staples... [More]
360-Degree E-Commerce Shops - The New Gucci E-Commerce Site Features an Editorial Section
SCORE: 6.7
Warm 2,526 Clicks Pub: Mar 30, 16
360-Degree E-Commerce Shops
The New Gucci E-Commerce Site Features an Editorial Section
The new Gucci e-commerce website is an immersive visual experience characterized by its stunning creative vision and the ability to view each piece via 360-degree video. The website also features a... [More]
Rebranded Fashion E-Commerce Sites - The Tanya Taylor Site Lets Customers Shop Looks from the Runway
SCORE: 4.6
Mild 894 Clicks Pub: Aug 26, 15
Rebranded Fashion E-Commerce Sites
The Tanya Taylor Site Lets Customers Shop Looks from the Runway
E-commerce sites is the way of the future for many retail brands including Tanya Taylor. The popular fashion heavy weight recently rebranded its site to offer consumers an interactive platform to... [More]
360-Degree Video Lookbooks - The Been Trill x Coke Lookbook Was Shot on the NYC Subway
SCORE: 5.1
Untested 275 Clicks Pub: Mar 30, 16
360-Degree Video Lookbooks
The Been Trill x Coke Lookbook Was Shot on the NYC Subway
The Been Trill x Coke collaboration has given way to an immersive 360-degree video lookbook that provides a whole new way of exploring the collection. The interactive lookbook feature was created... [More]
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