Streamed Enlightenment

Brand engagement leverages educational livestreaming

Implications - In order to complement curated content in a way that feels spontaneous and authentic, brands are turning to livestream platforms to enlighten and engage younger viewers with real-time, unedited footage. A natural response to the demand from Millennials and Gen Z for meaningful brand interactions, this progression invites audiences to experience a glimpse behind the curtain while providing value-driven content that is as informative as it is memorable.
SCORE: 5
This Year and Mild Top 6 Examples: 2,209 Total Clicks Sep 15 - Jul 16
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: TechMobileMarketingAutosSocial Media
Social Olympic Snapshots - In Partnership with NBC, Snapchat Will Be Showing Rio Olympic Highlights
SCORE: 5.8
This Year and Warm 949 Clicks Pub: May 2, 16
Social Olympic Snapshots
In Partnership with NBC, Snapchat Will Be Showing Rio Olympic Highlights
Snapchat recently announced a deal with NBC that will allow it to broadcast Olympic highlights from the Rio 2016 games. This partnership marks the first time that NBC will allow content to be... [More]
Live-Streamed Political Conventions - Twitter Shares Republic and Democratic National Conventions
SCORE: 4.3
This Year and Mild 190 Clicks Pub: Jul 13, 16
Live-Streamed Political Conventions
Twitter Shares Republic and Democratic National Conventions
Twitter has partnered with CBS News to livestream the 2016 Republican and Democratic National Conventions. This isn’t the first time Twitter has signed a deal with a company to livestream an... [More]
Youth-Targeted News Networks - The VICE Channel Will Have Fewer Ads and Stream Simultaneously
SCORE: 3.3
Mild 138 Clicks Pub: Nov 4, 15
Youth-Targeted News Networks
The VICE Channel Will Have Fewer Ads and Stream Simultaneously
This winter, there will officially be a VICE channel on cable television. The youth-centric alternative news outlet has been in talks with A&E to produce its own cable channel for a while now,... [More]
Livestreamed Morning Shows - DigitasLBi's 'Rise and Shine' is a Livestreamed Facebook "Feed Show"
SCORE: 4.7
This Year and Mild 634 Clicks Pub: May 13, 16
Livestreamed Morning Shows
DigitasLBi's 'Rise and Shine' is a Livestreamed Facebook "Feed Show"
‘Rise and Shine’ is the name of a new morning show that will be shared by DigitasLBi on Facebook Live. The livestreamed “feed show” from the New York-based advertising... [More]
In-Store Dairy Farm Projections - Waitrose's 'Live from the Farm' Campaign Showcased Product Origins
SCORE: 5.3
This Year and Untested 176 Clicks Pub: May 14, 16
In-Store Dairy Farm Projections
Waitrose's 'Live from the Farm' Campaign Showcased Product Origins
British supermarket chain Waitrose recently ran a campaign called ‘Live from the Farm’ that saw footage of three farms from which the brand sources their food and dairy livestreamed in-... [More]
Livestreamed Motorcycle Rides - A Harley-Davidson Ride Broadcasted on Periscope Unveils New Machines
SCORE: 4.2
Untested 122 Clicks Pub: Sep 12, 15
Livestreamed Motorcycle Rides
A Harley-Davidson Ride Broadcasted on Periscope Unveils New Machines
In order to announce its 2016 lineup in a novel way, a global Harley-Davidson ride was staged on Periscope. In cities like Portland, Sydney, Toronto and Barcelona, real motorcycle riders were... [More]
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