High-Low Libation

Upscale alcohol pairs with junk food and casual items for approachability

Implications - As Millennials reach adult age, their taste for experiential food becomes more sophisticated; however, they remain in debt, and in pursuit of novelty food items. These factors converge in high-low alcohol-food pairings that combine often-nostalgic, lower-end foods with higher-end alcohol. This speaks to the often contradictory interests of Millennials and foodies alike.
SCORE: 5.1
This Year and Mild Top 4 Examples: 2,184 Total Clicks Jan 16 - Jun 16
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Consumer Insight Topics: BusinessLifestyleFoodDrinkingRetail
Complementary Cookie Wine Pairings - Vivino Recommends Which Wines to Drink with Girl Scout Cookies
SCORE: 5.6
Warm 741 Clicks Pub: Feb 3, 16
Complementary Cookie Wine Pairings
Vivino Recommends Which Wines to Drink with Girl Scout Cookies
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SCORE: 6.4
Warm 1,006 Clicks Pub: Apr 26, 16
Chip Pairing Charts
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SCORE: 4.5
Mild 224 Clicks Pub: Jan 16, 16
Casual Sommelier Eateries
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SCORE: 2.8
Untested 213 Clicks Pub: Jan 15, 16
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This Chain Offers Pizza and Wine Pairings at Most of Its Establishments
Blaze Pizza is a rapidly growing chain that offers pizza and wine pairings at a number of its establishments. Like many other fast casual restaurants, the company hopes to draw in different... [More]
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