JP Brenner Develops a Conceptual Brand Identity for Bitcoins
Laura McQuarrie — May 7, 2014 — Marketing
References: jpbrenner & underconsideration
Developing a brand identity for a digital product is something that's done all the time, but design student JP Brenner chose a particularly difficult one in his proposal for a graphic identity system to make Bitcoin more universally recognizable.
The rebranded 'bitCoin' focuses on two main elements: the use of an ever-morphing heptagon shape and the number seven, which holds significance in a lot of the world's cultures. There also happens to be seven continents in the world and seven letters in the word "Bitcoin" itself.
Like Bitcoins themselves, the idea of an ever-changing logo seems to push the limits of what's conventional at the moment. However, when it's in motion, Brenner's bitCoin identity is even more dynamic, which makes perfect sense, since computer and mobile screens are probably where you're most likely to see the icons anyway.
The rebranded 'bitCoin' focuses on two main elements: the use of an ever-morphing heptagon shape and the number seven, which holds significance in a lot of the world's cultures. There also happens to be seven continents in the world and seven letters in the word "Bitcoin" itself.
Like Bitcoins themselves, the idea of an ever-changing logo seems to push the limits of what's conventional at the moment. However, when it's in motion, Brenner's bitCoin identity is even more dynamic, which makes perfect sense, since computer and mobile screens are probably where you're most likely to see the icons anyway.
Trend Themes
1. Universal Recognition of Digital Currency - The use of a dynamic, culturally significant logo design for cryptocurrencies opens up opportunities for enhancing universal recognition and trust.
2. Ever-changing Logos - The concept of ever-changing logos can disrupt the conventional design approach, allowing brands to adapt and stay relevant in the fast-paced digital world.
3. Mobile-focused Branding - Designing logos specifically for computer and mobile screens presents possibilities for creating visually captivating and interactive brand identities.
Industry Implications
1. Cryptocurrency - Cryptocurrency companies can leverage dynamic branding to establish trust and recognition among a wider audience.
2. Design and Marketing - Design and marketing agencies can explore innovative approaches to logo design by embracing the idea of ever-changing logos.
3. Technology and Digital Screens - The technology industry, particularly companies focusing on mobile and computer screens, can benefit from mobile-focused branding strategies that incorporate dynamic logos.
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