Vdk Created a 3D Coin to Spark Conversations About Money, People and the Planet
Laura McQuarrie — June 16, 2023 — Art & Design
References: designtaxi
Belgian bank Vdk is challenging people to think differently when it comes to money with a triple-sided coin design. This 3D coin is a conversation starter that shows how sustainable and ethical banking is not only possible but also supportive of a planet where everyone is more abundant.
“They often say that money has two sides. Heads versus tails, bull versus bear, profit versus loss,” said copywriter Barbara Dzikanowice, “We asked ourselves: what if money had three sides, with the third side representing the impact your money can have on society and the planet?”
Despite the fact that the 3D coin is stamped with a one-euro design on one face, it has no monetary value, which made its production possible.
“They often say that money has two sides. Heads versus tails, bull versus bear, profit versus loss,” said copywriter Barbara Dzikanowice, “We asked ourselves: what if money had three sides, with the third side representing the impact your money can have on society and the planet?”
Despite the fact that the 3D coin is stamped with a one-euro design on one face, it has no monetary value, which made its production possible.
Trend Themes
1. Triple-sided Coin Design - Creating coins with three sides opens up opportunities for symbolic representation and conversation about the impact of money.
2. Sustainable & Ethical Banking - The triple-sided coin design highlights the possibility of sustainable and ethical banking, presenting an opportunity for innovation in the financial industry.
3. Impact Investing - The third side of the coin represents the impact of money on society and the planet, encouraging the exploration of impact investing as a disruptive innovation in finance.
Industry Implications
1. Finance - The triple-sided coin design sparks conversations about money and banking, presenting an opportunity for innovation in the finance industry.
2. Sustainable Products - The coin's focus on sustainable and ethical banking opens up possibilities for innovation in the sustainable products industry, such as eco-friendly financial services.
3. Social Impact - The representation of money's impact on society and the planet in the triple-sided coin design prompts exploration in social impact innovation, creating opportunities for businesses focusing on positive social change.
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