Spectator Social

Chinese marketing campaigns leverage social inclinations with messenger ads

Implications - Marketers are aiming to reach Chinese consumers with branded content that cultivates both enriching social interactions and exclusive access to status-evoking digital experiences. Combining the desire for entertainment and social interaction, such campaigns demonstrate the opportunity of brands to engage Chinese consumers in the digital space by embedding themselves into the digital platforms they are using to connect with friends and family regularly.
SCORE: 4.3
This Year and Mild Top 5 Examples: 2,633 Total Clicks Aug 14 - Jun 16
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Consumer Insight Topics: TechMobileMarketingCommercials
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SCORE: 5.6
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SCORE: 2.5
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SCORE: 4.1
This Year and Untested 92 Clicks Pub: Jun 4, 16
Cinematic Smartphone Ads
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