RBC has come up with a way to both entertain potential clients and also win their business with the Mortgage Drama Trailer. The company teamed with Entrinsic digital agency to create the film, which looks like a Hollywood product rather than an add for banking.
The film follows a young couple in their quest to own a home. After the wife announces she is pregnant, the two find a place that they fall in love with. Soon, however, the drama begins as it becomes clear they aren't the only ones bidding for the abode. Viewers are encouraged to follow the Mortgage Drama as it unfolds.
Considering the entire process of home ownership can be stressful, this ad campaign puts a little humour in the ordeal, and lets viewers know that RBC is there to help.
Stats for Dramatic Mortgage Trailers
Trending: Older & Mild
Research: 350 clicks in 111 w
Interest: > 3 minutes
Concept: Mortgage Drama
Related: 72 examples / 55 photos
Segment: Neutral, 18-35
Comparison Set: 26 similar articles, including: social media banking tools, cheque depositing mobile banks, and ar money management apps.
Dramatic Mortgage Trailers
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