This Commercial for Sprint Promotes Framily Planning

By: Jennifer Paul - Published: Mar 25, 2014 • References: sprint & mashable
A talking hamster takes over the father figure role in Sprint's new 'Framily Planning' commercial. The commercial is about Sprint's new family plan, which allows people to add non-family members to their plan as well.

To help better understand what family planning means, Sprint has a family with a son who has a Southern accent, a French-speaking daughter and a hamster as a father. A rep from the ad agency explains that it also, "positions Sprint as a cultural leader that recognizes the changing social dynamics of American families today."

The commercial is comical, and takes on a very pleasant approach to family or 'Framily Planning.' It is an interesting take on trying to discuss the topic of non-family members, but still creating a family feel, even with children with accents. Stats for Family Planning Phone Commercials Trending: Older & Buzzing
Research: 6,922 clicks in 112 w
Interest: > 3 minutes
Concept: Framily
Related: 91 examples / 70 photos
Segment: Neutral, 12-55
Comparison Set: 33 similar articles, including: trauma guide dog commercials, break up gum commercials, and purposefully absurd commercials.