Retiree Fitness

Boomers spend their second wave of free time on their bodies

Implications - Given the psychographic information on the Boomer generation, their entrance into retiring age is often called their "second adolescence." Many Boomers are using this time to reconnect with their health and bodies in general, redefining what it means to age mentally as well as physically.
SCORE: 5
This Year and Mild Top 5 Examples: 2,544 Total Clicks Mar 15 - Aug 16
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Consumer Insight Topics: LifestyleHealthLife-StagesBoomers
Accessible Age-Friendly Fitness - This Ontario Company Was Made to Improve Older Adult Fitness
SCORE: 6.8
This Year and Warm 483 Clicks Pub: Aug 19, 16
Accessible Age-Friendly Fitness
This Ontario Company Was Made to Improve Older Adult Fitness
Founded by Adriana Christopoulos, ‘Boomers for Fitness’ is a company that was designed to provide older adult fitness programs and healthy lifestyle support to consumers throughout the... [More]
Boomer E-Biking Adventures - An Endeavor to Break the World Record for Electric Bicycling in Europe
SCORE: 3.4
Mild 571 Clicks Pub: Mar 24, 15
Boomer E-Biking Adventures
An Endeavor to Break the World Record for Electric Bicycling in Europe
Breaking a world record is a big deal, and one couple has chosen to fuel their finances for a great European e-biking tour through an Indigogo campaign. Eager to undertake a groundbreaking journey... [More]
Boomer-Targeted Yoga Classes - The 'Breathe Yoga Studio' Offers Special Classes for Boomer Women
SCORE: 4.3
Mild 277 Clicks Pub: Jan 6, 16
Boomer-Targeted Yoga Classes
The 'Breathe Yoga Studio' Offers Special Classes for Boomer Women
Toronto’s ‘Breathe Yoga Studio’ is now offering a special yoga class for women who are 50 and over. For many boomer women, maintaining a certain level of physical fitness is an... [More]
Flexible Boomer Workouts - Spirit50 Addresses Old Age and Health Through Home Fitness Sessions
SCORE: 3.1
Untested 718 Clicks Pub: Apr 1, 15
Flexible Boomer Workouts
Spirit50 Addresses Old Age and Health Through Home Fitness Sessions
Going to the gym on a routine basis is a surefire way to improve overall wellness, but this is not a lifestyle that works for everyone, particularly when old age and health concerns are an issue.... [More]
Boomer Fitness Centers - Nifty After Fifty Promotes an Active Lifestyle During Classic Years
SCORE: 2.2
Untested 495 Clicks Pub: Mar 24, 15
Boomer Fitness Centers
Nifty After Fifty Promotes an Active Lifestyle During Classic Years
Nifty After Fifty is a fitness center geared towards baby boomers. Since this generation is as active as ever, it’s only natural that they would be seeking a place that targets their level of... [More]
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