Segmented Energy

Hyper-specific targeting in caffeinated beverages speaks to all-encompassing need

Implications - Caffeine has permeated almost every category in the past few years, from edibles to the health space. The next wave of energy sees hyper-specific targeting in caffeinated beverages. This signifies an all-encompassing need for increased energy and productivity due to the fast pace of society for all ages, genders and locations of modern society.
SCORE: 4.4
This Year and Mild Top 4 Examples: 3,990 Total Clicks Jun 14 - Jun 16
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DEMOGRAPHICS
Consumer Insight Topics: MarketingLifestyleDrinking
Female-Targeted Energy Drinks - The Go Girl Energy Drinks are Low in Sugar and Calories
SCORE: 5.1
This Year and Hot 1,220 Clicks Pub: Mar 1, 16
Female-Targeted Energy Drinks
The Go Girl Energy Drinks are Low in Sugar and Calories
Go Girl energy drinks is a line of functional beverages that is specifically marketed towards women. Although energy drinks used to be the drink of choice for young men, now it appears that energy-... [More]
Female-Targeted Energy Drinks - This Low-Calorie Energy Drink is Designed to Appeal to Women
SCORE: 4.6
Mild 1,924 Clicks Pub: Jan 18, 16
Female-Targeted Energy Drinks
This Low-Calorie Energy Drink is Designed to Appeal to Women
British beverage producer ‘JMS Drinks’ is now selling a low-calorie energy drink that is specifically intended for women. While energy drinks have long been associated with teenage boys,... [More]
Iconic Orange Energy Drinks - SunnyD X a New Drink, Like Sunny Delight in Energy Drink Form
SCORE: 2.9
Untested 801 Clicks Pub: Jun 9, 14
Iconic Orange Energy Drinks
SunnyD X a New Drink, Like Sunny Delight in Energy Drink Form
Sunny Delight is now offering SunnyD X, a new line of carbonated fruit energy drinks. However, unlike a lot of energy drinks on the market that include ingredients like caffeine and taurine, SunnyD... [More]
Patriotic Drink Campaigns - This Summer, XYIENCE is Fueling Patriotism in American Consumers
SCORE: 2.7
This Year and Untested 45 Clicks Pub: Jun 7, 16
Patriotic Drink Campaigns
This Summer, XYIENCE is Fueling Patriotism in American Consumers
For major summer events like the Fourth of July and the Summer Olympic Games in Rio, XYIENCE energy drink launched the ‘Fuel Your Patriotism’ campaign. Over the summer-long promotion,... [More]
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