Emirates Islamic Bank's 'El World' Rewards Customers for Transactions

By: Laura McQuarrie - Apr 28, 2016
References: itunes.apple & emiratesislamic.ae
In addition to offering a standard mobile banking app, the Emirates Islamic Bank offers a more entertaining banking app by the name of 'El World.'

Inside El World, banking customers are able to carry out real payments and transactions as usual, but in a gamified universe that allows them to earn points, badges and level up as they complete different actions.

The app is styled to have a friendly and familiar environment that makes the task of banking feel less like a chore. For instance, in order to pay a mobile, cable or Internet bill, the app's users know to go to the living room, where they will be able to find items related to the services.