Regional Prosumer

Chinese consumers embrace a variety of new social livestream platforms

Implications - Following the emergence of popular Western apps such as Meerkat and Periscope, Chinese tech brands are racing to create their own versions of livestreaming platforms that capitalize on the global phenomenon. Linked to the fast-growing interest in professional gaming as a spectator sport as well as the influence of Internet censorship in China on culture, this progression demonstrates how the digital consumer expects to simultaneously consume and produce content of their own for others to engage with, proving that social experiences are the driving force behind these new habits.
SCORE: 5.9
This Year and Mild Top 5 Examples: 6,422 Total Clicks Jun 16 - Jun 16
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Consumer Insight Topics: TechMobileGamesSocial Media
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