Yizhibo is a Popular Live Video-Streaming App in China

By: Rebecca Byers - Jun 9, 2016
References: bbc
Yizhibo, also referred to by users as 'Yi,' is a Chinese live video-streaming app that is similar in appearance to Periscope, which is banned in mainland China. The service is one of many native live-streaming platforms that have flourished in the past several years as the medium continues to pick up globally. Given Internet censorship in China, such platforms offer a chance for consumers to engage in content creation that is less inhibited than on other platforms.

First gaining popularity after a video stream from the platform was shared on the country's Weibo network, which is considered a mix between Facebook and Twitter, the Yizhibo app quickly amassed millions of users looking for something that would replicate the experience of blocked platforms such as Periscope.