The Free Kaytranada Game Unlocks a Bonus Track for Top Scorers

By: Alyson Wyers - May 31, 2016
References: kaytranada & springwise
Canadian musician Kaytranada came up with a clever scheme to engage with fans -- in order to unlock a bonus track, they must earn a top score in an online game posted on his website. The free game is a new tactic to interact with audiences, as they interact with Kaytranada's debut album 99.9%.

This merges two popular Internet elements -- gaming and digital music streaming. The game borrows its esthetic from the Kaytranada album artwork, but also features a classic arcade game tune rather than something from the musician himself. Once players get a top score, they are gifted with a free download of the bonus track, which will appeal to hardcore fans and gaming enthusiasts alike.