The Taco Bell Guess Who Commercial Finds People Called Ronald McDonald

By: Jamie Danielle Munro - Published: Apr 5, 2014 • References: youtube & creativecriminals
In a very cheeky move by Taco Bell, the fast food chain found numerous individuals with the actual name Ronald McDonald, and asked them what they thought about their newest breakfast menu.

Each Ronald McDonald shot on camera seems to have enjoyed the meal, endorsing it wholeheartedly. Granted, I'm sure that these people were payed a buck or two to appear, but their names really are Ronald McDonald. Taco Bell does a great job here of poking fun at another extremely popular business competitor, but it's done in such a tongue-and-cheek way you can't help but laugh. If Ronald McDonald says a fast food breakfast menu is good, it must be worth trying, right? That's the message Taco Bell is hoping most consumers will get. Stats for Name-Exploiting Ads Trending: Older & Chilly
Research: 384 clicks in 111 w
Interest: > 3 minutes
Concept: Ronald McDonald
Related: 56 examples / 43 photos
Segment: Males, 18-35
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