Designer Customization

Fashion brands add kiosks in-store that allow post-purchase personalization

Implications - Tapping into the desire for deeper meaning in all areas of spending, fashion brands are channeling the current fascination with personalized goods by incorporating in-store customization kiosks that provide a more experience-driven purchase. This progression highlights the need for brands to create room for consumers to customize the products in order to create an extension of themselves tied to the brand, something that is especially important during a time in which individuals are feeling less of a connection to material objects and large institutions.
SCORE: 7.3
This Year and Warm Top 5 Examples: 15,569 Total Clicks Aug 15 - Jun 16
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Consumer Insight Topics: FashionBusinessRetail
Luxury Clothing Customizations - Gucci is Allowing Consumers to Do DIY Modifications In-Store
SCORE: 8.5
This Year and V. Hot 3,860 Clicks Pub: Jun 20, 16
Luxury Clothing Customizations
Gucci is Allowing Consumers to Do DIY Modifications In-Store
Via Montenapoleone, Gucci’s Milan flagship store, is offering consumers of the luxury fashion brand the chance to do their own clothing customization with its latest seasonal collection.... [More]
Sports Lab Interactive Retail - The New ASICS Flagship in Paris Offer High-Tech Customization
SCORE: 7.4
V. Hot 5,896 Clicks Pub: Aug 21, 15
Sports Lab Interactive Retail
The New ASICS Flagship in Paris Offer High-Tech Customization
The recently debuted ASICS flagship in Paris is a high-tech experiential retail concept that features state of the art fitness equipment. The first showcase of the brand’s new retail concept,... [More]
Handbag Personalization Kiosks - Coach Has Debuted a 'Craftsmanship Bar' Flagship Retail Concept
SCORE: 7.6
This Year and Hot 2,429 Clicks Pub: May 12, 16
Handbag Personalization Kiosks
Coach Has Debuted a 'Craftsmanship Bar' Flagship Retail Concept
The Craftsmanship Bar is a new in-store customization kiosk to launch inside several flagship Coach stores around the world. The stations will allow customers to personalize their product after... [More]
Minimalist Design Emporiums - The New MUJI Fifth Avenue Store Has a Custom Scent Lab
SCORE: 6
Warm 2,243 Clicks Pub: Nov 20, 15
Minimalist Design Emporiums
The New MUJI Fifth Avenue Store Has a Custom Scent Lab
The recently opened MUJI Fifth Avenue flagship is the largest retail location from the Japanese brand of basics. Full of experiential amenities that will have you sticking around, the vibrant... [More]
Branded Customization Services - The Burberry Monogramming Service Lets Shoppers Personalize Goods
SCORE: 4.8
This Year and Mild 1,141 Clicks Pub: Mar 7, 16
Branded Customization Services
The Burberry Monogramming Service Lets Shoppers Personalize Goods
A newly introduced Burberry monogramming service stays true to the heritage label’s history and classic style aesthetic. Known for its signature ‘novacheck’ pattern, the brand now... [More]