This Sport Chek Sports Flagship Store Makes Shopping More Personal

By: Laura McQuarrie - Oct 16, 2014
References: gizmag & retailconsultant
This Sports Chek in Edmonton is an extremely high-tech sports flagship store that boasts being one of the most digitally advanced, personalized retail experiences in the world.

The store includes things like interactive wayfinding stations to help consumers get around, as well as analysis centers to show consumers how they move in a pair of sneakers and display booths that superimpose electronic content on top of physical store products.

Some of the other neat features of the store include digital community boards so that shoppers can look up local sporting activities and events that are upcoming. In addition to this, there are tons of virtual simulators in-store, as well as stations where consumers can get more info about a product they're holding just by scanning the RFID tags on the item.