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Score: 7.9
This Month and Hot Top 5 Examples: 7,802 Total Clicks Date Range: Oct 15 - May 17
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Hyper-targeted customization draws aspirational appeal
Implications - Going beyond the generalized “customization” of products that cater to the greater needs and more generalize preferences of consumers, products that allow for hyper-specific customization offer consumers a more premiumized experience. As the modern consumer mindset sees a shift in preference towards entirely curating lifestyles to suit personal branding, consumers become drawn towards luxuries that can be entirely customized to target their preferences on a much more particular level. [More]
Score: 6.7
This Month and Warm Top 5 Examples: 4,794 Total Clicks Date Range: Oct 16 - May 17
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Fantasy franchises appeal to older fans with upscale, opulent themed products
Implications - As fantasy franchises have taken center stage with the explosive success of series' such as 'Game of Thrones' and a return to timeless fairytales, consumers are embracing co-branded luxury products that embody their 'fandom' in a more mature, fashion-focused manner. This shift highlights a progression of the genre into mainstream culture that may reflect an interest in escapism in arguably turbulent political times. [More]
Score: 8.3
This Quarter and Hot Top 5 Examples: 9,451 Total Clicks Date Range: Aug 15 - Apr 17
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Luxury brands entice affluent consumers through experiential events
Implications - Experiential events with the added prestige of luxury create the perfect combination to spark the affluent consumer’s fear of missing out. Appealing to the modern consumer’s desire for memorable experiences, luxury brands are promoting exclusive activations that make attendees feel like true VIPs. The increase of experience-driven rewards demonstrates a demand for creativity from brands, including higher end brands, in order to stay competitive. [More]
Score: 8.7
This Quarter and Hot Top 5 Examples: 17,374 Total Clicks Date Range: Mar 15 - Apr 17
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Opulence no longer signifies a break, but is integrated into the everyday
Implications - Typically, luxury signifies a break from the mundane; a way for consumers to escape everyday life and treat themselves. The fast pace of American society is changing this concept with luxurious experiences integrated into necessary parts of the consumer's everyday life. This shows a shift in the definition of luxury as it relates to status, in that relaxation is no longer a signifier of opulence in a society that glorifies being busy. [More]
Filed in: LifestyleLuxury
Score: 6.2
This Quarter and Warm Top 6 Examples: 1,693 Total Clicks Date Range: Apr 17 - Apr 17
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Cocktail presentation is taken to new heights with scent-driven touches
Implications - As the demand for multi-sensory experiences continues to drive innovation across the service industry and beyond, envelope-pushing mixologists are designing scent-driven cocktails finished with aromatic botanical extracts that play up flavor notes. This progression highlights the ways in which a desire for more immersive experiences is reshaping expectations of regular consumer encounters. [More]
Score: 5.6
This Year and Mild Top 5 Examples: 3,087 Total Clicks Date Range: Sep 16 - Jan 17
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Dark spirits are premiumized with smaller and more experimental varietals
Implications - As darker spirits make a revival among Millennial consumers, varietals of whiskey, bourbon and rum are being further premiumized through the release of small-batch collections. Enticing younger consumers who want to participate in the exclusivity of higher end alcohol, the industry is getting more creative with the launches of new flavor combinations and celebratory batches, knowing that the Millennial demographic of connoisseurs has an appreciation for craftsmanship and experimentation. [More]
Score: 5.8
This Year and Mild Top 6 Examples: 7,314 Total Clicks Date Range: Mar 16 - Oct 16
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Consumers seek out luxe experiences that promise personal revolution
Implications - Affecting both how consumers travel and spend their downtime at home, the transformation economy represents the progression away from material objects toward one-of-a-kind experiences that promise personal revolution in some way. This new experience-driven economy highlights the expectation that brands are to serve as catalysts on a consumer's journey to self-betterment. [More]
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Score: 6.4
This Year and Warm Top 5 Examples: 8,106 Total Clicks Date Range: Nov 15 - Aug 16
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Gold-infused and gilded treats offer consumers unique dining experiences
Implications - Brands working with gold-infused and gilded food products are creating luxury goods that become part of a unique dining experience. Consumers of luxury goods desire the unique and unusual, and combining precious metals with culinary creations blends luxury and dining into an exceptional experience the consumer is unlikely to forget. Gilded foods and other explicitly opulent goods also boast wealth unabashedly, tying into the consumer need for status. [More]
Score: 5.8
This Year and Warm Top 5 Examples: 15,288 Total Clicks Date Range: May 15 - Aug 16
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Smaller pieces of the home incorporate a more modern aesthetic
Implications - In the age of global sharing, consumers see product consumption as a reflection of their personal brand. As a result, even home appliances -- specifically those that allow customization of the home, such as scent diffusers -- are incorporating a more Instagram-friendly aesthetic. This specific aesthetic includes more sleek, minimalist, delicate design. [More]
Score: 7.2
This Year and Hot Top 6 Examples: 27,348 Total Clicks Date Range: Aug 15 - Jul 16
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Consumers opt for jewels that let them express their unique individuality
Implications - Jewelry brands are aiming to enhance their already precious offerings by producing pieces that feel more personalized and speak to the individual sentiments of the wearer. Inspired by the growing desire for customization and individualization, jewelry brands are recognizing consumers as unique individuals and, in the process, fostering intimate relationships and stronger brand loyalty. [More]