NIKElab Merges the Online World with the Physical Realm

By: Jamie Danielle Munro - Jun 13, 2014
References: nikeinc & designboom
NIKElab is a new initiative from the sports powerhouse brand that aims to blend the digital world with the physical retail space. Nike will be showcasing its new innovations and types of items that the brand works on in a lab environment, with the goal of revealing some of the processes that the company goes through when coming up with new ideas.

The company will put on display a number of different items, with stores all over the world including locations in London and Hong Kong to name a few. For those who are avid followers of the sports brand, these clients will love the interactive nature of these stores, and the ability to interact with the designs.

Photo Credits: designboom, nikeinc