When Apple revealed its collaboration with Hermès for a smartwatch strap at its Apple keynote event, this set the tone for more high-fashion and technology fusions to come. Now, British luxury brand Burberry is making headlines for being the first worldwide brand to have an Apple Music channel.
As a content Curator on the music service, Burberry is celebrating British artists like James Bay and George Ezra, who have been featured by the brand, as well as other songs that communicate the mood and feel of the brand's iconic fashions.
Considering the number of brands outside of the music industry that already have a presence on Spotify, creating curated playlists for consumers is becoming another way to reach out through new, unexpected channels with marketing that's not so overt.
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