The Burberry Monogramming Service Lets Shoppers Personalize Goods

By: Jana Pijak - Mar 7, 2016
References: burberry & luxurylaunches
A newly introduced Burberry monogramming service stays true to the heritage label's history and classic style aesthetic. Known for its signature 'novacheck' pattern, the brand now lets shoppers personalize its iconic trench coats, cashmere scarves and even its fragrance bottle sleeves with their initials or the initials of loved ones.

Despite of its traditional image, Burberry has been making bold marketing moves in recent years -- from its fashionable cafe pop-ups to its interactive holiday billboards -- in an attempt to reach younger audiences. While its tan trench coats have been a go-to best-seller for years, the brand recently launched two new style variations in red and navy tones, encouraging further customization among loyal consumers who wish to express themselves through color.

The Burberry monogramming service is just another fresh way that the brand can appeal to luxury-minded consumers while standing out from competitors during the holiday season.