Experiential Dessert

Dessert brands host events that emphasize product experience

Implications - Serving as an opportunity for both product education and intimate face-to-face interaction with consumers, dessert brands are opting to host immersive experiences that encourage experimentation and customization. This progression highlights the opportunity for creative brand activations to cut through the clutter of modern multichannel marketing by creating experiences that help the brand resonate with consumers.
SCORE: 7.8
This Year and Hot Top 6 Examples: 32,562 Total Clicks Mar 14 - Jun 16
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Consumer Insight Topics: MarketingBusinessLifestyleFood
Customizable Ice Cream - This Magnum Ice Cream Pop-Up Shop Puts Customers In Charge
SCORE: 7.7
Viral 9,154 Clicks Pub: May 22, 15
Customizable Ice Cream
This Magnum Ice Cream Pop-Up Shop Puts Customers In Charge
Normally when you think of Magnum ice cream, you think of walking into the ice cream section of your local supermarket and picking up a box of Magnums. However, Magnum Ice Cream recently launched... [More]
Ice Cream Bar Pop-Ups - Magnum's London Pleasure Store Lets You Customize Your Own Dessert
SCORE: 7.5
V. Hot 11,328 Clicks Pub: Jul 17, 15
Ice Cream Bar Pop-Ups
Magnum's London Pleasure Store Lets You Customize Your Own Dessert
Magnum’s London Pleasure Store recently returned to the English capital, this time as a much talked about outpost in Covent Garden. The branded location follows a highly successful pop-up in... [More]
Ice Cream Parlor Pop-Ups - Häagen-Dazs Introduces an Ice Cream Tasting Experience to Melbourne
SCORE: 7.6
This Year and Hot 1,446 Clicks Pub: Apr 6, 16
Ice Cream Parlor Pop-Ups
Häagen-Dazs Introduces an Ice Cream Tasting Experience to Melbourne
In order to mark its re-entry into the Australian market, Häagen-Dazs set up a pop-up ice cream tasting in the city of Melbourne. During the installation’s five-week stay at Federation... [More]
Glass-Encased Pastry Displays - NKA's Nadege Patisserie Interior Boasts Clear and Contemporary Cases
SCORE: 5.8
Hot 4,971 Clicks Pub: Aug 25, 15
Glass-Encased Pastry Displays
NKA's Nadege Patisserie Interior Boasts Clear and Contemporary Cases
One of Canada’s most luxe bakeries, Nadege Patisserie, recently opened up its latest location—an interior designed by architecture studio NKA. Boasting the company’s signature... [More]
Couture Pastry Shops - Prada Not Only Sells Clothes, But It Will Soon Sell Prada Pastries
SCORE: 6.4
Warm 4,845 Clicks Pub: Mar 19, 14
Couture Pastry Shops
Prada Not Only Sells Clothes, But It Will Soon Sell Prada Pastries
After acquiring Milan’s famed bakery ‘Pasticceria Marchesi Pastry Shop,’ Prada could name it ‘Prada Pastries’— it certainly has a ring to it, doesn’t it?... [More]
Experimental Dessert Pop-Ups - The Drawing Room is a Bakery and Bar that Roams New York City
SCORE: 6.6
This Year and Warm 818 Clicks Pub: Jun 15, 16
Experimental Dessert Pop-Ups
The Drawing Room is a Bakery and Bar that Roams New York City
Like a cross between a traditional bakery and mobile truck, the Drawing Room is a pop-up that will be bringing delicious desserts to New Yorkers from different locations each month. A fun concept,... [More]