Deliveroo's 'RooMachine' Gives Out Samples from Restaurant Partners

By: Laura McQuarrie - May 10, 2016
References: deliveroo & eventmagazine
In order to promote its restaurant delivery service in the UK, Deliveroo set up a fun installation in London's Waterloo Station.

The 'RooMachine' is styled like a giant slot machine and is designed to reward hungry commuters with samples from some of its restaurant partners. As well as being able to get a taste for items from Hummingbird Bakery, Yo! Sushi and Farmstand, Londoners are eligible to win jackpot prizes from the Deliveroo machine. This slot machine is meant to bring attention to the number of meal options that can be found on the platform, as well as the ease of ordering takeaway from the service.

After its stop in Waterloo Station, the RooMachine will go on a summer tour across the country.