Odette's Pastry Shop Packaging Exudes Minimalism and Sophistication

By: Jana Pijak - Jun 2, 2015
References: behance.net
Odette Patisserie's brand identity exudes elegance and sophistication. Based in Warsaw, Poland, the artisanal bakery boasts a brand identity conceived by Gustaw Dmowski, the creative director of design studio Dmowski & Co.

This contemporary branding project features packaging that is displayed in a palette of pale blue and white tones. Its signage and monogrammed logo is displayed in a metallic gold hue and is designed to resemble a simplistic graphic of a stacked cake. The elegant brand identity fits with Odette Patisserie's signature desserts -- treats that include gold-capped macarons and luxe chocolate truffles -- and will appeal to graphic design buffs.

As handcrafted pastries become more synonymous with luxury, their packaging is becoming more elegant and sophisticated. Featuring quality paper and gold-leafed type, these packages and business cards represent Odette's immaculate product.