Nestlé Invites Consumers to Visit a Responsive Snack Space

By: Misel Saban - Jul 8, 2016
References: nestle & dezeen
Nestlé is famous around the world for its chocolate and sweet snacks, and now one of its plants located in Switzerland is opening up to the public with an interactive factory experience. Consumers can visit the space to learn about the products, the process of making them and the brand history in a set up that is similar to a museum. The factory offers a transparent invitation for consumers to see the behind-the-scenes of the company.

The factory use to be the brand's first office and bakery and is now fully transformed by Concept Consult Architects into a museum. The site showcases historical products created by the brand as well as prototypes and virtual reality experiences.

Interactive factories are one way brands can create a transparent relationship between consumers and companies by allowing consumers to see how the products they enjoy are made without any hesitation.