The Secret Donut Society's Brand Identity Boasts Illuminati Imagery

By: Jana Pijak - Jun 26, 2015
References: behance.net
The Secret Donut Society's brand identity references mystical symbolism and is used to promote the underground donut shop. The eatery is based in San Pedro Garza Garcia, Mexico and is known for its range of tasty and artisanal treats.

Drawing inspiration from secret societies and Illuminati imagery, designers José Velázquez and Ceci Peralta collaborated to create this unforgettable brand identity. The pastry shop branding keeps in tune with The Secret Donut Society's underground theme and includes a blue and white color scheme that adorns the company's takeout boxes, business cards and other promotional materials.

Overall, the branding appears mystical and visually bold and entices visitors to try the donut shop's range of tasty and unique sweets.