Hornea Bakery Packaging Would Come Personalized with Ingredients and Recipes

By: Amelia Roblin - Mar 7, 2015
References: thedieline
There's an obvious personal touch to these handwritten wrappers that would undoubtedly make their contents appear all the more enticing. The artisanal tradition of producing baked goods by hand is reinforced through a packaging concept that features casually scrawled text.

Created by Anna Gené, Vania Nedkova and Cristina Maldonado, Hornea bread and pastry packaging comprises fine white parchment paper that's been printed with eco-friendly ink for an environmentally conscious design. Using letterforms and cursive typefaces to label the protective sheets, the designers have provided recipes and ingredients that encourage consumers to initiate some culinary creativity themselves.

In a world where branded boxes, bags and cartons are often out of touch with people's tastes, this handwritten wrapper idea introduces an opportunity for more human engagement, even after the confections are uncovered.