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The Fika Bar & Kitchen Makeover Takes on a Quirkier Branding Design

By: Farida Helmy - Published: • References: designers-anonymous & thedsgnblog
Design and branding solution mavericks Designers Anonymous give the norm a rest with this quirky branding design revival of a East London venue, Fika Bar & Kitchen.

The venue needed a facelift when competition from other restaurants and cafes got the best of them. The rebranding solution implemented by Design Anonymous to bring in a fresh new audience was giving Fika a multi-faceted branding design identity that plays on taking a break from daily life and its mundane routines. 

The rebranding is subtly expressed using a super fun mix of random photographs, typography and illustrations to enforce the ‘Take a Break’ Fika theme. 

The quirky makeover resulted in positive sales for the venue -- Fika’s weekday trade approximately tripled in volume -- proving that edgy and innovative branding solutions are always one of the best options when it comes to driving sales and making outdated stuff seem fresh and exciting.  Stats for Edgy Venue Brand Revivals Trending: This Year & Average
Traction: 5,714 clicks in 31 w
Interest: 4 minutes
Concept: Branding Solution
Related: 99 examples / 76 photos
Segment: Males, 18-55
Comparison Set: 36 similar articles, including: groovy booze branding, store-inspired homes, and plush versatile benches.