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The Fika Bar & Kitchen Makeover Takes on a Quirkier Branding Design

By: Farida Helmy - Published: Jan 23, 2014 • References: designers-anonymous and thedsgnblog
Design and branding solution mavericks Designers Anonymous give the norm a rest with this quirky branding design revival of a East London venue, Fika Bar & Kitchen.

The venue needed a facelift when competition from other restaurants and cafes got the best of them. The rebranding solution implemented by Design Anonymous to bring in a fresh new audience was giving Fika a multi-faceted branding design identity that plays on taking a break from daily life and its mundane routines. 

The rebranding is subtly expressed using a super fun mix of random photographs, typography and illustrations to enforce the ‘Take a Break’ Fika theme. 

The quirky makeover resulted in positive sales for the venue -- Fika’s weekday trade approximately tripled in volume -- proving that edgy and innovative branding solutions are always one of the best options when it comes to driving sales and making outdated stuff seem fresh and exciting.