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Magnum's M-Pulse App Locates Nearby Treats with Beacon Technology

By: Laura McQuarrie - Published: • References: thedrum & psfk
The M-Pulse app from Magnum is one that puts beacon technology to work in order to show users where their friends and family are in relation to the nearest place to get ice cream. The app is about reviving the ice cream social with technology, as well as celebrating Magnum's 25th anniversary.

Inside of Wall's fridges, StickNFind beacons were installed in London, so that people could open up the app, and spontaneously enjoy an ice cream with someone else who is nearby. Rather than sending someone a text and suggesting a meet-up for ice cream, the M-Pulse app acts on impulse, letting someone indulge in a treat and catch up with a friend that may be hiding out just around the corner from their location. Stats for Ice Cream Social Apps Trending: This Quarter & Hot
Traction: 2,425 clicks in 7 w
Interest: 1.1 minutes
Concept: "m Pulse"
Related: 43 examples / 33 photos
Segment: Females, 12-35
Comparison Set: 16 similar articles, including: cutout character branding, life-size edible statues, and celebrity ice cream.