BLUMA by Adam Groch Rethinks Traditional Floral Arrangement Packaging

By: Meghan Young - Jun 10, 2015
References: blumabag & contemporist
When a florist asks whether or not a person wants their newly picked bouquet to be wrapped, there really is no other option unless a vase is purchased instead. Adam Groch has dreamed up an alternative that is not only stylish, but incredibly practical as well. He forgoes the paper wrapping and clear plastic for a sturdy cardboard holder that comes complete with handles.

Adam Groch's design might sound unattractive, yet he has created beautiful cutout patterns that allows the colors of the flowers to peak through. Dubbed BLUMA, Adam Groch's reimagined bouquet carrier allows people "to carry flowers comfortably and practise sport, stroll in elegant outfit or go for an evening supper at the same time. The handle is ideally dimensioned for ergonomic handling and even a heavy bouquet will not disturb in any all-day activity."