From Favored Fashion Platforms to Outsourced Opinion Apps

By: Alyson Wyers - Jul 26, 2015
The July 2015 social media ideas will offer considerable insight to advertising and marketing professionals looking for consumer insight that will dictate their digital strategy and branding opportunities online. In addition to looking at how companies are using channels like Instagram and Twitter to reach audiences and influence consumer purchasing choices, innovations in July 2015 social media also show how social is being integrated into apps and other services.

Given that most humans are visual by nature, it makes sense that many of these platforms are focused on photo-sharing and display a clean and minimalist esthetic as not to overwhelm users. Social feeds continue to be used in an aspirational manner. Given that summer is prime wedding time, this can be seen with romantic story-featuring feeds, social wedding websites and creative Instagram accounts.