The Face of Karim Rashid's SoHo Building Was Decided on Facebook

By: Laura McQuarrie - Jun 25, 2015
References: karimrashid & psfk
Renowned designer Karim Rashid recently put out a call for help from his fans on Facebook to crowdsource the design of the SoHo building fa├žade.

The designer listed five different options for the possible outcome of the building on Thompson street. Choices like dynamic triangular panels, flat glazing and futuristic oval windows were put to a vote on the social media platform, putting the power in the hands of the community to decide the outcome of the SoHo building. Ultimately, 'Option A' was chosen, featuring a design with parallelogram-shaped windows. Collaboration between designers and other professionals is such a huge part of the design process, but this effort made fans feel much more included.

Logos, music and clothing are a few of the products that commonly use crowdsourcing for design. The facade of the SoHo building will be just as novel, but much more permanent.