'Uncompromising Women' is a Female-Oriented Online Community

By: Ady Floyd - Jun 18, 2015
References: uncompromising-women & marketingmag
'Penningtons' has launched an online campaign called Uncompromising Women, which is an empowering female platform for women to connect with each other and share their inspirational stories.

The campaign aims to celebrate females across the globe who have refused to compromise their passion, dreams or lifestyles based on societal demand. The site has a focus on plus-size women, career changes and the act of family-balancing. With categories such as wellness, love and culture, every woman's story has a place on this empowering female platform.

The website is filled with video stories and written articles form global contributors. In addition, the site will share body-positive images to generate positive conversation and encourage personal acceptance among women. The website has connecting Facebook and YouTube pages that will correspond with each post and engage a larger audience.