Old Navy's Emoodji Reveals Insights Based on Popular Emoji Use

By: Laura McQuarrie - Jun 9, 2015
References: emoodji & psfk
Emojis are very expressive, but who knew that some of the most popular emojis could reveal personal insights? This is exactly what Old Navy is doing with its own online "emoji calculator" by the name of 'Emoodji.'

With this tool, people are able to log in with their Facebook, Twitter or Instagram accounts to get a reading on their most frequently used emojis. This information on your personality is then used by Old Navy to pick out a perfect flip flop color and the perfect vacation, which you have the chance to win.

Now that emojis are frequently being used in brand campaigns that go beyond social media, this is an indication that these simple graphic symbols are gaining even more footing as a powerful universal language among young Millennials.