Like-Worthy Libation

Social media-friendly beverages target teens

Implications - Gen Z uses social media more than their Millennial predecessors, however what's more important is the differences in how they use it. Interacting with more immediate, less archive-based forms of social -- such as Snapchat -- means members of Gen Z are more inclined to share even the most mundane parts of their life. This encourages social media-friendly features in everyday items such as beverages, as well as in specialty items.
SCORE: 6.8
This Quarter and Warm Top 5 Examples: 7,307 Total Clicks Jun 14 - Jul 16
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Nightclub Tea Packaging - Vibe Was Designed in Response to a Preference in Russian Tea Over Vodka
SCORE: 6.4
Hot 3,947 Clicks Pub: Jun 12, 14
Nightclub Tea Packaging
Vibe Was Designed in Response to a Preference in Russian Tea Over Vodka
By default, it seems fairly safe to assume that something alcoholic is the drink of choice for nightlife, but there are a growing number of teens who are taking a liking to Russian tea, so much so... [More]
Monochromatic Juice Branding - These Sparkling Juices are the Perfect Summer Drink
SCORE: 7
This Year and Warm 884 Clicks Pub: Jun 8, 16
Monochromatic Juice Branding
These Sparkling Juices are the Perfect Summer Drink
As the days become warmer, sales for unique and refreshing beverages like Voyage’s sparkling juice tend to go up. With its focus on vibrant packaging, Voyage’s new line of sparkling... [More]
Instagram-Shoppable Milkshakes - Sonic Will Serve Square Shakes Sold Through IG at Coachella
SCORE: 6.9
This Year and Warm 1,598 Clicks Pub: Apr 4, 16
Instagram-Shoppable Milkshakes
Sonic Will Serve Square Shakes Sold Through IG at Coachella
Ahead of Coachella 2016, American burger chain Sonic has created a unique range of Square Shakes that will be available to order through Instagram at the annual music festival event. The series of #... [More]
Animal Personality Packaging - The 'Meelk' Whole Goat Milk Packaging is Inspired by a Goat's Call
SCORE: 5.6
This Year and Warm 371 Clicks Pub: Jun 15, 16
Animal Personality Packaging
The 'Meelk' Whole Goat Milk Packaging is Inspired by a Goat's Call
Designed by Rodrigo Chiaparini and Mari Silva, the ‘Meelk’ whole goat milk packaging is crafted with the animal in mind to help correlate the product to the real thing. Just as a goat&#... [More]
Personalized Juice Bottle Branding - This Company is Branding Its Juice Bottles with Selfies
SCORE: 5.4
This Year and Mild 507 Clicks Pub: May 9, 16
Personalized Juice Bottle Branding
This Company is Branding Its Juice Bottles with Selfies
The botanical drink brand ‘Firefly’ is launching a new campaign that gives consumers an opportunity to create personalized juice bottles. Following in the footsteps of companies such as... [More]