String Meat Packaging Minimizes Waste and Communicates Authentic Taste

By: Amelia Roblin - Jan 9, 2015
References: garagecomunicazione & packagingoftheworld
The trends for product wrappers are constantly fluctuating from over-the-top to minimalist. This strategy for string meat packaging sticks to the latter, abandoning the tendency towards textures and visuals that stimulate the consumer's senses. Or does it?

For meat lovers, the very look of freshly made sausages and the like are enough to cause a mouth to water, so Garage Comunicazione took advantage of this. Using basic twine to wrap up the butchery products, the result invites you to focus on the tangible qualities of the pork and beef, presenting them in a way that may remind you of traditional means of meat preparation and sale. The authenticity of the Salumificio Falcone company is conveyed in this way.