High-Tech Takeout

Fast food brands appeal to young consumers with tech-driven packaging

Implications - Part of a growing push to gain back the business of Millennials and Gen Z, fast food brands are launching creative tech-driven takeout packaging that serves to entice those with a digital compromise. This progression highlights the ways in which brands can aid and delight consumers by providing a unexpected feature that helps offset the inconveniences of modern life.
SCORE: 7.5
This Year and Warm Top 4 Examples: 15,331 Total Clicks May 15 - Jun 16
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Consumer Insight Topics: MarketingPublicity StuntsInteractive
Pizza Box Projectors - Pizza Hut Creates Dual-Purpose Packaging That Marries Food and Entertainment
SCORE: 7.5
V. Hot 8,915 Clicks Pub: May 22, 15
Pizza Box Projectors
Pizza Hut Creates Dual-Purpose Packaging That Marries Food and Entertainment
The Blockbuster Pizza Box by Pizza Hut might not seem like an obvious invention, but it’s one that will delight customers to no end. Not only does it cleverly turn what would otherwise be... [More]
Kids Meal VR Packaging - McDonald’s Sweden Creates a Happy Meal Box VR Headset
SCORE: 7
This Year and Warm 4,744 Clicks Pub: Feb 29, 16
Kids Meal VR Packaging
McDonald’s Sweden Creates a Happy Meal Box VR Headset
McDonald’s Sweden has launched a unique initiative in partnership with child psychologists Karl Eder and Fadi Lahdo that sees the Happy Meal box transformed into a virtual reality headset. The... [More]
Musical Food Trays - McDonald's 'McTrax' Tray Liners are Smartphone-Connected Music Stations
SCORE: 7.6
This Year and Warm 1,494 Clicks Pub: May 3, 16
Musical Food Trays
McDonald's 'McTrax' Tray Liners are Smartphone-Connected Music Stations
As well as serving as a protective sheets for fast food trays, the newest tray liners from McDonald’s boast some entertaining qualities. ‘McTrax’ is a paper placement that can be... [More]
Phone-Charging Meal Boxes - KFC India Released a Limited Edition Box That Can Power Up Phones
SCORE: 5.8
This Year and Mild 178 Clicks Pub: Jun 22, 16
Phone-Charging Meal Boxes
KFC India Released a Limited Edition Box That Can Power Up Phones
The limited edition five in one meal box promoted by KFC India works to charge the mobile devices of their consumers as they eat. The boxes were created in collaboration with Blink Digital, a... [More]